Marketing for the shop that has to answer the phone.
JMCG is built for HVAC, plumbing, electrical, and the other local trades. Not national brands. Not a generic 'we work with everyone' agency page with your industry taped on.
Not a national-brand agency with trades on the side.
A homeowner with a dead furnace does not behave like a software buyer. They search, they tap, they call. The listing, the ad, the site, and the person who picks up have to work as one system.
That's the work we do: Google and Meta ads, local SEO, GEO so AI names you, sites that book the call, and the consulting that fixes the leaks marketing can't.
Built around how homeowners buy
We know the board
Emergency vs replacement vs membership is not the same campaign. We plan around the jobs you actually want.
One team, whole funnel
The ad, the landing page, the listing, and the follow-up. No finger-pointing between vendors.
Honest about constraints
If the phones drop or the calendar is already full, we won't sell you more leads. We'll say so.
What we do for shops
All servicesGEO: AI Search
Get named when a homeowner asks ChatGPT or Gemini for a plumber, HVAC shop, or electrician. The new front page is an AI reply.
SEO
Rank for the searches that fill the board: AC repair, drain cleaning, same-day service. Maps, pages, and the technical work underneath.
Web Design & Build
Sites that book the call when the system is down. Fast on a phone, obvious next step, built for home service demand.
Google & Meta Ads
Paid campaigns for home service companies, measured on booked jobs, not clicks. Every dollar has a job to do.
Brand & Creative
A look that matches the trucks, the ads, and the person at the door, so you read as the shop people already trust.
Business Consulting
Fix what marketing can't. Offer, pricing, and the path from missed call to booked job.
If you run the trucks, you're the client.
No pitch deck. An honest read on the listing, the site, and whether ads are even the right next dollar.